![]() ![]() In the first few weeks, the bot had just 18 conversations with real people (although I doubt the intentions of the alias “Poop monster”). The logic looked sound, even epic, but the results were disappointing to say the least. We added the bot to our website and put it to work, eagerly anticipating a flood of leads. Imagine fielding hundreds of contacts’ queries simultaneously, impressing them with our techno power and informative answers. We recently had the opportunity to test an artificial intelligence–powered “real estate assistant.” Billed as a way to answer commonly asked questions without using employee or agent resources, we were intrigued about its potential to vet leads for our call center. ![]() Redefy started a journey in search of a viable chatbot for real estate lead generation, and we continue to explore new options, but what we have learned is that there are better uses for the bantering bots. Third, they don’t create the trust people have come to expect in an agent. Second, they don’t really offer anything new to the consumer. First, they’re not as smart as they need to be. ![]() I agree with Mike that so far bots have been less than satisfying for consumer engagement. He referenced several sources, including my August 2016 REALTOR® Magazine article, Can Chatbots Work for Real Estate?, and raised some concerns that current chatbots appear to have more value for agents and brokerages than consumers. I recently read an opinion piece by real estate tech guru Mike DelPrete. I’ve had an opportunity to explore the options, and I’ve come to the realization that chatbots have great potential beyond their current application in real estate, and in ways yet to be implemented. Chatbots are on the rise in real estate, promising to work for agents, brokerages, and consumers. ![]()
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